Highlights
all events-
bayern design at IAA Mobility: Open minded to new visions
München, 7 to 12 September 2021
8 months ago
-
Designbus - designers on the move | line 1
14 March 2021
1 year ago
-
Future-Making-Lab: Shaping our futures ourselves
13 March 2021
1 year ago
-
Forward Festival: Creativity & Design in Times of Post-Digitalization
12 March 2021
1 year ago
-
(Re)Thinking Design. The changing role of designers
10 March 2021
1 year ago
-
VDID Business Forum: Upgrade your business (1)
10 March 2021
1 year ago
-
Design: Encounter of generations
10 March 2021
1 year ago
-
Grantler's Corner: Research [...] Design
9 March 2021
1 year ago

MCBW
Leading international event
MUNICH CREATIVE BUSINESS WEEK (MCBW) is the largest design event in Germany and an international showcase for the creative and design sectors in Bavaria. For nine days, the MCBW platform provides companies and designers across disciplines with opportunities to introduce themselves to professionals and to the broad public interested in design.

MCBW
Organizers and sponsors
MCBW is organized by bayern design GmbH and sponsored by the Bavarian State Ministry for Economic Affairs, Regional Development and Energy, and the City of Munich. As partners, BMW Group, Steelcase, and Ströer provide substantial support to the event.

MCBW
Design connects
Based on the leitmotif Design connects, MCBW is divided into two programs: CREATE BUSINESS! for professionals, and DESIGN SCHAU! for all others who have an affinity with design. MCBW is a forum for creating inspiring design experiences, transferring knowledge, discussing trends and the latest innovations, and establishing contacts and thus facilitates full immersion into the world of design.

MCBW
Focus
MCBW emphasizes its conceptual-contextual orientation by changing its themes in line with society’s major trends: Based on the background of debates about COVID-19, climate change, and exiting from nuclear and fossil-fuel energy, Shaping futures by Design will be the focus of MCBW 2021 because good design drives the future.


MCBW
Become a program partner
Companies, agencies, and designers opting to become program partners have the opportunity to complement MCBW 2021 with their own events, exhibitions, and campaigns and to become part of this design week. Those interested in becoming partners can find more information and can register their events on the MCBW website.

Mission
About bayern design
The role of the design sector along the innovation supply chain is increasing steadily. As the main contact for organizations and designers in Bavaria, bayern design bundles, coordinates and promotes all design-related activities in the state. bayern design’s programs are sponsored by the Bavarian Ministry of Economic Affairs, Regional Development and Energy.

Mission
The Mission
For long-term success in the market, companies have to differentiate themselves from their competitors. Design is the key to differentiation. The Bavarian State Ministry has tasked bayern design with increasing the quality of design in the products and services originating in Bavaria and, ultimately, to position the state as a globally acknowledged site of design excellence.

Mission
Engagement
bayern design acts as the contact for all sectors of the economy regardless of the size of the company. Its goal is to bring market players together. To increase the awareness of design, bayern design has established networks with companies, trade chambers, educational institutions, designers and many other creative entities.

Services
bayern design provides support
bayern design initiates state-sponsored design projects in Bavaria and is the main consultant for companies applying for public design sponsorships. In addition to analyzing and documenting developments in the creative sector, bayern design provides the economic sector with design-oriented recommendations for action.

Services
bayern design inspires
Corporate forums, speeches, exhibitions and trade fairs – bayern design provides information about current trends, topics and design as an economic factor. Based on best practices, entrepreneurs learn how and why innovative design leads to success and about the developments that will influence their industries in the future.

Services
bayern design connects
bayern design establishes and maintains cross-discipline networks with entrepreneurs, creative people, trade chambers, associations and educational institutions. Events, workshops, round-table discussions and trade fair stands organized by bayern design provide opportunities for everyone interested in design to establish contacts with like- minded participants.

Services
bayern design qualifies
bayern design develops programs for entrepreneurs and initiates partnerships with educational institutions to advance design-related research, training and education. Jointly with universities, bayern design explores the issue of design as a competitive advantage for the middle market.

Services
bayern design communicates
bayern design GmbH is represented on diverse platforms through its participation in discussions and its exhibitions. Its consistent press and public relations activities inform the public about the role of design as a factor for success.

Services
bayern design organizes
In addition to its own events, bayern design organizes and implements design awards, conferences and exhibitions for the industrial and public sectors. Contact bayern design to share information about your project!

Organization
The Structure
bayern design is made up of bayern design GmbH and its supporting organization, bayern design forum. bayern design GmbH is responsible for and assumes the operation of the business. bayern design forum provides networking and sponsorship to bayern design GmbH and is open to membership by partners.

Organization
bayern design GmbH
bayern design GmbH was founded in 2001 by the Bavarian Ministry of Economic Affairs, Regional Development and Energy and to a large extent is sponsored by it. bayern design forum and the City of Nuremberg also contribute funds.

Organization
bayern design forum
bayern design forum was founded in 1987. Its members include corporations, agencies, trade chambers, associations and freelancers. The chairman of bayern design forum represents bayern design forum at bayern design.
Organization
Executive committee

Chairman bayern design forum e. V.
Rolf Schifferens
CEO Durable Hunke & Jochheim GmbH & Co. KG
Deputy chairman bayern design forum e. V.
Markus Hoffmann
Board Member and Senior Vice President Leonhard Kurz Stiftung & Co. KG
Secretary bayern design forum e. V.
Rolf Keller
Boardmember NürnbergMesse Group
Treasurer bayern design forum e. V.
Wolfgang Bastert
CEO ImmoBa GmbH & Co. KG "Werk Eins"
Organization
Managing Director
Nadine Vicentini has taken over the management of bayern design GmbH, the competence center for design of the Free State of Bavaria and the organizer of the Munich Creative Business Week (MCBW), on April 1, 2021. After a Master of Arts in Media, Communication & Cultural Studies at the University of Roskilde (DK), she held various professional positions at renowned design and architecture firms.

Publications
Moving Horizons - MCBW MAG 2022
With the integration of different topics and perspectives, design enables us to grasp the big picture. MCBW captures this complexity, provides new momentum and shows concrete strategies and possible solutions. In the MCBW Magazine, we feature special content by bayern design, MCBW partners and other cooperation partners to show that the time of the creative economy is now: Welcome to MCBW 2022!
148 pages, 2022

Publications
DESIGN CONNECTS! MCBW Guide 2021
The "Event Guide - DESIGN CONNECTS 2021" contains an overview of all events of the MUNICH CREATIVE BUSINESS WEEK 2021. More than 100 mostly virtual conferences, workshops, lectures, exhibitions as well as actions offer design-interested people and professionals a platform for inspiration, know-how and exchange.
68 pages, 2021

Publications
SUSTAIN BY DESIGN! Program Book
The program book "DESIGN CONNECTS" contains inspiring contributions on the main topics, an overview of all events and the detailed program of the MUNICH CREATIVE BUSINESS WEEK 2020 (March 7 - 15) with conferences, workshops, lectures, exhibitions as well as activities for design lovers and professionals at over 150 locations.
240 pages, 2020

Publications
DESIGN CONNECTS - CREATE BUSINESS! MCBW for Professionals
The program booklet lists all events, and further articles make it easier for you to plan your visit to the Munich Creative Business Week from March 9 to 17, 2019.
143 pages, 2019

Publications
MCBW CREATE BUSINESS! Booklet
The MCBW CREATE BUSINESS! booklet 2018 opens up all specialist events at Germany's largest design event, the Munich Creative Business Week (MCBW), which takes place from 3 to 11 March 2018 in Munich.
140 pages, 2018

Publications
Institute of Universal Design - Yearbook 2017
The Institute`s of Universal Design yearbook 2017 shines a spotlight on the successful participants of the UNIVERSAL DESIGN competition. Further more the authors say: Universal design is a mindset and a position. They aim to work towards achieving this objective.
104 pages, 2017

Publications
Design Connects
Design connects - knowledge, technology, and crafts made in Bavaria. This handbook provides new insight into the design resources thriving in Bavaria. Design is the hidden champion of the Bavarian business sector and is a fascinating topic that provides food for thought as well as inspiration.
38 pages, 2017

Publications
Innovation by Experiment
The title of this publication can be understood as a question. The eponymous research project deals with the theoretical context of demographic change, regional situations, innovation and experiment – and, in the second part, with the influence of experimental phases in design processes, and associated attempts at finding answers.
217 pages, 2017

Publications
Yearbook iF UNIVERSAL DESIGN
In the past seven years, the universal design award has firmly established as part of the debate surrounding design, architecture and services. The following documentation reflects the changes the debate is undergoing.
132 pages, 2015

Publications
Do You Speak Design?
Study about design communication in and by companies. Prof. Anne Bergner and Ulrike Rogler University of Applied Sciences Coburg, Germany 2013
73 pages, 2013

Publications
Trend Book 2013
The Trend Book is published as part of Dutch Design Week, the largest annual design festival in the Netherlands. Written in English, the Trend Book 2013 was designed in cooperation with bayern design. It provides insight into designers’ visions and their shared outlook for the future. The Trend Book 2013 is available for 15 euros plus postage. Please order your print copy by sending an e-mail to kontakt@bayern-design.de.
30 pages, 2013

Publications
Optimizing Forklifts
The project titled “Designing the Workplace of a Forklift Operator based on the Principles of Universal Design” implemented by the Department of Industrial Design at Munich Technical University and universal design GmbH illustrates how the workplaces of forklift operators can be designed to accommodate diverse generations and cultures.
122 pages, 2013

Publications
Universal Design – Care for Outpatients
This documentation created by the Department of Industrial Design at Munich Technical University deals with increasing the attraction of jobs in outpatient care. Set against the background of demographic change, home care has become a growing business.
105 pages, 2013

Publications
Examples of eco design
Available in German and in English, this publication illustrates some of the best examples of eco design from Austria, Ireland, Germany and the UK. Companies use eco design in their long- term visions regarding products and processes. Eco design offers the opportunity to connect the issue of sustainability with products and processes.
45 pages, 2012

Publications
Study on the Bavarian Design Sector
Published by the Bavarian State Ministry of Economic Affairs and Media, Energy and Technology in German and in English, the study discusses the strengths and weaknesses of the design sector with a focus on the roles of corporate design departments and independent designers.
74 pages, 2012
-
2022
-
2021
-
2020
-
2019
-
2018
-
2017
-
-
-
2015
-
2013
-
-
-
-
2012
-
