MCBW

Leading international event

MUNICH CREATIVE BUSINESS WEEK (MCBW) is the largest design event in Germany and an international showcase for the creative and design sectors in Bavaria. For nine days, the MCBW platform provides companies and designers across disciplines with opportunities to introduce themselves to professionals and to the broad public interested in design.

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MCBW

Organizers and sponsors

MCBW is organized by bayern design GmbH and sponsored by the Bavarian State Ministry for Economic Affairs, Regional Development and Energy, and the City of Munich. As partners, BMW Group, Steelcase, and Ströer provide substantial support to the event.

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MCBW

Design connects

Based on the leitmotif Design connects, MCBW is divided into two programs: CREATE BUSINESS! for professionals, and DESIGN SCHAU! for all others who have an affinity with design. MCBW is a forum for creating inspiring design experiences, transferring knowledge, discussing trends and the latest innovations, and establishing contacts and thus facilitates full immersion into the world of design.

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MCBW

Focus

MCBW emphasizes its conceptual-contextual orientation by changing its themes in line with society’s major trends: Based on the background of debates about COVID-19, climate change, and exiting from nuclear and fossil-fuel energy, Shaping futures by Design will be the focus of MCBW 2021 because good design drives the future.

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MCBW

Partnerships

As MCBW 2021’s cooperation partner, designaustria plans to make the close ties between Bavaria and Austria more visible and to intensify and cultivate these ties with the goal of expanding the excellent neighborly relationship. The Landshut region in Lower Bavaria will continue its regional partnership with MCBW in 2021.

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MCBW

Become a program partner

Companies, agencies, and designers opting to become program partners have the opportunity to complement MCBW 2021 with their own events, exhibitions, and campaigns and to become part of this design week. Those interested in becoming partners can find more information and can register their events on the MCBW website.

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bayern design provides support

bayern design initiates state-sponsored design projects in Bavaria and is the main consultant for companies applying for design sponsorships from the state. In addition to analyzing and documenting developments in the creative sector, bayern design provides the economic sector with design-oriented recommendations for action.

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bayern design inspires

Corporate forums, speeches, exhibitions and trade fairs – bayern design provides information about current trends, topics and design as an economic factor. Based on best practices, entrepreneurs learn how and why innovative design leads to success and about the developments that will influence their industries in the future.

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bayern design connects

bayern design establishes and maintains cross-discipline networks with entrepreneurs, creative people, trade chambers, associations and educational institutions. Events, workshops, round-table discussions and trade fair stands organized by bayern design provide opportunities for everyone interested in design to establish contacts with like- minded participants.

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bayern design qualifies

bayern design develops programs for entrepreneurs and initiates partnerships with educational institutions to advance design-related research, training and education. Jointly with universities, bayern design explores the issue of design as a competitive advantage for the middle market.

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bayern design communicates

bayern design GmbH is represented on diverse platforms through its participation in discussions and its exhibitions. Its consistent press and public relations activities inform the public about the role of design as a factor for success.

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bayern design organizes

In addition to its own events, bayern design organizes and implements design awards, conferences and exhibitions for the industrial and public sectors. Contact bayern design to share information about your project!