Leading international event
MUNICH CREATIVE BUSINESS WEEK (MCBW) is the largest design event in Germany and an international showcase for the creative and design sectors in Bavaria. For nine days, the MCBW platform provides companies and designers across disciplines with opportunities to introduce themselves to professionals and to the broad public interested in design.
Organizers and sponsors
MCBW is organized by bayern design GmbH and sponsored by the Bavarian State Ministry for Economic Affairs, Regional Development and Energy, and the City of Munich. As partners, BMW Group, Steelcase, and Ströer provide substantial support to the event.
Based on the leitmotif Design connects, MCBW is divided into two programs: CREATE BUSINESS! for professionals, and DESIGN SCHAU! for all others who have an affinity with design. MCBW is a forum for creating inspiring design experiences, transferring knowledge, discussing trends and the latest innovations, and establishing contacts and thus facilitates full immersion into the world of design.
MCBW emphasizes its conceptual-contextual orientation by changing its themes in line with society’s major trends: Based on the background of debates about COVID-19, climate change, and exiting from nuclear and fossil-fuel energy, Shaping futures by Design will be the focus of MCBW 2021 because good design drives the future.
As MCBW 2021’s cooperation partner, designaustria plans to make the close ties between Bavaria and Austria more visible and to intensify and cultivate these ties with the goal of expanding the excellent neighborly relationship. The Landshut region in Lower Bavaria will continue its regional partnership with MCBW in 2021.
Become a program partner
Companies, agencies, and designers opting to become program partners have the opportunity to complement MCBW 2021 with their own events, exhibitions, and campaigns and to become part of this design week. Those interested in becoming partners can find more information and can register their events on the MCBW website.
About bayern design
The role of the design sector along the innovation supply chain is increasing steadily. As the main contact for organizations and designers in Bavaria, bayern design bundles, coordinates and promotes all design-related activities in the state. bayern design’s programs are sponsored by the Bavarian Ministry of Economic Affairs, Regional Development and Energy.
For long-term success in the market, companies have to differentiate themselves from their competitors. Design is the key to differentiation. The Bavarian State Ministry has tasked bayern design with increasing the quality of design in the products and services originating in Bavaria and, ultimately, to position the state as a globally acknowledged site of design excellence.
bayern design acts as the contact for all sectors of the economy regardless of the size of the company. Its goal is to bring market players together. To increase the awareness of design, bayern design has established networks with companies, trade chambers, educational institutions, designers and many other creative entities.
bayern design provides support
bayern design initiates state-sponsored design projects in Bavaria and is the main consultant for companies applying for design sponsorships from the state. In addition to analyzing and documenting developments in the creative sector, bayern design provides the economic sector with design-oriented recommendations for action.
bayern design inspires
Corporate forums, speeches, exhibitions and trade fairs – bayern design provides information about current trends, topics and design as an economic factor. Based on best practices, entrepreneurs learn how and why innovative design leads to success and about the developments that will influence their industries in the future.
bayern design connects
bayern design establishes and maintains cross-discipline networks with entrepreneurs, creative people, trade chambers, associations and educational institutions. Events, workshops, round-table discussions and trade fair stands organized by bayern design provide opportunities for everyone interested in design to establish contacts with like- minded participants.
bayern design qualifies
bayern design develops programs for entrepreneurs and initiates partnerships with educational institutions to advance design-related research, training and education. Jointly with universities, bayern design explores the issue of design as a competitive advantage for the middle market.
bayern design communicates
bayern design GmbH is represented on diverse platforms through its participation in discussions and its exhibitions. Its consistent press and public relations activities inform the public about the role of design as a factor for success.
bayern design organizes
In addition to its own events, bayern design organizes and implements design awards, conferences and exhibitions for the industrial and public sectors. Contact bayern design to share information about your project!
bayern design is made up of bayern design GmbH and its supporting organization, bayern design forum. bayern design GmbH is responsible for and assumes the operation of the business. bayern design forum provides networking and sponsorship to bayern design GmbH and is open to membership by partners.
bayern design GmbH
bayern design GmbH was founded in 2001 by the Bavarian Ministry of Economic Affairs, Regional Development and Energy and to a large extent is sponsored by it. bayern design forum and the City of Nuremberg also contribute funds.
bayern design forum
bayern design forum was founded in 1987. Its members include corporations, agencies, trade chambers, associations and freelancers. The chairman of bayern design forum represents bayern design forum at bayern design.
Rolf SchifferensCEO Durable Hunke & Jochheim GmbH & Co. KG
Markus HoffmannBoard Member and Senior Vice President Leonhard Kurz Stiftung & Co. KG
Rolf KellerBoardmember NürnbergMesse Group
Wolfgang BastertCEO ImmoBa GmbH & Co. KG "Werk Eins"
Dr. Silke Claus (1965-2020) became Executive Director of bayern design Ltd in 2009. There she initiated programs and is involved with new technologies in design, sustainable design, design research, international exchange programs and design management. She was also responsible for the Munich Creative Business Week and worked in several national and international juries.
Institute of Universal Design - Yearbook 2017
The Institute`s of Universal Design yearbook 2017 shines a spotlight on the successful participants of the UNIVERSAL DESIGN competition. Further more the authors say: Universal design is a mindset and a position. They aim to work towards achieving this objective.
104 pages, 2017
Design connects - knowledge, technology, and crafts made in Bavaria. This handbook provides new insight into the design resources thriving in Bavaria. Design is the hidden champion of the Bavarian business sector and is a fascinating topic that provides food for thought as well as inspiration.
38 pages, 2017
Innovation by Experiment
The title of this publication can be understood as a question. The eponymous research project deals with the theoretical context of demographic change, regional situations, innovation and experiment – and, in the second part, with the influence of experimental phases in design processes, and associated attempts at finding answers.
217 pages, 2017
Yearbook iF UNIVERSAL DESIGN
In the past seven years, the universal design award has firmly established as part of the debate surrounding design, architecture and services. The following documentation reflects the changes the debate is undergoing.
132 pages, 2015
Do You Speak Design?
Study about design communication in and by companies. Prof. Anne Bergner and Ulrike Rogler University of Applied Sciences Coburg, Germany 2013
73 pages, 2013
Trend Book 2013
The Trend Book is published as part of Dutch Design Week, the largest annual design festival in the Netherlands. Written in English, the Trend Book 2013 was designed in cooperation with bayern design. It provides insight into designers’ visions and their shared outlook for the future. The Trend Book 2013 is available for 15 euros plus postage. Please order your print copy by sending an e-mail to email@example.com.
30 pages, 2013
The project titled “Designing the Workplace of a Forklift Operator based on the Principles of Universal Design” implemented by the Department of Industrial Design at Munich Technical University and universal design GmbH illustrates how the workplaces of forklift operators can be designed to accommodate diverse generations and cultures.
122 pages, 2013
Universal Design – Care for Outpatients
This documentation created by the Department of Industrial Design at Munich Technical University deals with increasing the attraction of jobs in outpatient care. Set against the background of demographic change, home care has become a growing business.
105 pages, 2013
Examples of eco design
Available in German and in English, this publication illustrates some of the best examples of eco design from Austria, Ireland, Germany and the UK. Companies use eco design in their long- term visions regarding products and processes. Eco design offers the opportunity to connect the issue of sustainability with products and processes.
45 pages, 2012
Study on the Bavarian Design Sector
Published by the Bavarian State Ministry of Economic Affairs and Media, Energy and Technology in German and in English, the study discusses the strengths and weaknesses of the design sector with a focus on the roles of corporate design departments and independent designers.
74 pages, 2012