New European Bauhaus Prize

The New European Bauhaus initiative calls on all Europeans to develop a common vision of a climate-neutral Europe. The associated prize is intended to honor existing projects and new project ideas.

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Nadine Vicentini takes over as managing director

On April 1, 2021, Nadine Vicentini became the new managing director of bayern design GmbH, Bavaria’s center for design competence and organizer of Munich Creative Business Week (MCBW).

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Silver lining: Successful transformation process of the 10th MCBW

The annual Munich Creative Business Week (MCBW) celebrated its tenth anniversary this year - and it was largely digital and hybrid. To mark the occasion, Germany's largest design event held a virtual long week of design over nine days.

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bayern design

As the main contact for organizations and designers in Bavaria supported by the Bavarian Ministry of Economic Affairs, bayern design coordinates and promotes all design-related activities in the state.

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Highlights

all events

MCBW

Leading international event

MUNICH CREATIVE BUSINESS WEEK (MCBW) is the largest design event in Germany and an international showcase for the creative and design sectors in Bavaria. For nine days, the MCBW platform provides companies and designers across disciplines with opportunities to introduce themselves to professionals and to the broad public interested in design.

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MCBW

Organizers and sponsors

MCBW is organized by bayern design GmbH and sponsored by the Bavarian State Ministry for Economic Affairs, Regional Development and Energy, and the City of Munich. As partners, BMW Group, Steelcase, and Ströer provide substantial support to the event.

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MCBW

Design connects

Based on the leitmotif Design connects, MCBW is divided into two programs: CREATE BUSINESS! for professionals, and DESIGN SCHAU! for all others who have an affinity with design. MCBW is a forum for creating inspiring design experiences, transferring knowledge, discussing trends and the latest innovations, and establishing contacts and thus facilitates full immersion into the world of design.

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MCBW

Focus

MCBW emphasizes its conceptual-contextual orientation by changing its themes in line with society’s major trends: Based on the background of debates about COVID-19, climate change, and exiting from nuclear and fossil-fuel energy, Shaping futures by Design will be the focus of MCBW 2021 because good design drives the future.

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MCBW

Partnerships

As MCBW 2021’s cooperation partner, designaustria plans to make the close ties between Bavaria and Austria more visible and to intensify and cultivate these ties with the goal of expanding the excellent neighborly relationship. The Landshut region in Lower Bavaria will continue its regional partnership with MCBW in 2021.

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MCBW

Become a program partner

Companies, agencies, and designers opting to become program partners have the opportunity to complement MCBW 2021 with their own events, exhibitions, and campaigns and to become part of this design week. Those interested in becoming partners can find more information and can register their events on the MCBW website.

Mission

About bayern design

The role of the design sector along the innovation supply chain is increasing steadily. As the main contact for organizations and designers in Bavaria, bayern design bundles, coordinates and promotes all design-related activities in the state. bayern design’s programs are sponsored by the Bavarian Ministry of Economic Affairs, Regional Development and Energy.

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Mission

The Mission

For long-term success in the market, companies have to differentiate themselves from their competitors. Design is the key to differentiation. The Bavarian State Ministry has tasked bayern design with increasing the quality of design in the products and services originating in Bavaria and, ultimately, to position the state as a globally acknowledged site of design excellence.

Mission

Engagement

bayern design acts as the contact for all sectors of the economy regardless of the size of the company. Its goal is to bring market players together. To increase the awareness of design, bayern design has established networks with companies, trade chambers, educational institutions, designers and many other creative entities.

Services

bayern design provides support

bayern design initiates state-sponsored design projects in Bavaria and is the main consultant for companies applying for public design sponsorships. In addition to analyzing and documenting developments in the creative sector, bayern design provides the economic sector with design-oriented recommendations for action.

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Services

bayern design inspires

Corporate forums, speeches, exhibitions and trade fairs – bayern design provides information about current trends, topics and design as an economic factor. Based on best practices, entrepreneurs learn how and why innovative design leads to success and about the developments that will influence their industries in the future.

Services

bayern design connects

bayern design establishes and maintains cross-discipline networks with entrepreneurs, creative people, trade chambers, associations and educational institutions. Events, workshops, round-table discussions and trade fair stands organized by bayern design provide opportunities for everyone interested in design to establish contacts with like- minded participants.

Services

bayern design qualifies

bayern design develops programs for entrepreneurs and initiates partnerships with educational institutions to advance design-related research, training and education. Jointly with universities, bayern design explores the issue of design as a competitive advantage for the middle market.

Services

bayern design communicates

bayern design GmbH is represented on diverse platforms through its participation in discussions and its exhibitions. Its consistent press and public relations activities inform the public about the role of design as a factor for success.

Services

bayern design organizes

In addition to its own events, bayern design organizes and implements design awards, conferences and exhibitions for the industrial and public sectors. Contact bayern design to share information about your project!

Organization

The Structure

bayern design is made up of bayern design GmbH and its supporting organization, bayern design forum. bayern design GmbH is responsible for and assumes the operation of the business. bayern design forum provides networking and sponsorship to bayern design GmbH and is open to membership by partners.

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Organization

bayern design GmbH

bayern design GmbH was founded in 2001 by the Bavarian Ministry of Economic Affairs, Regional Development and Energy and to a large extent is sponsored by it. bayern design forum and the City of Nuremberg also contribute funds.

Organization

bayern design forum

bayern design forum was founded in 1987. Its members include corporations, agencies, trade chambers, associations and freelancers. The chairman of bayern design forum represents bayern design forum at bayern design.

Organization

Executive committee

Rolf Schifferens

CEO Durable Hunke & Jochheim GmbH & Co. KG

Deputy chairman bayern design forum e. V.

Markus Hoffmann

Board Member and Senior Vice President Leonhard Kurz Stiftung & Co. KG

Rolf Keller

Boardmember NürnbergMesse Group

Wolfgang Bastert

CEO ImmoBa GmbH & Co. KG "Werk Eins"

Organization

Managing Director

Nadine Vicentini has taken over the management of bayern design GmbH, the competence center for design of the Free State of Bavaria and the organizer of the Munich Creative Business Week (MCBW), on April 1, 2021. After a Master of Arts in Media, Communication & Cultural Studies at the University of Roskilde (DK), she held various professional positions at renowned design and architecture firms.

Publications

DESIGN CONNECTS! MCBW Guide 2021

The "Event Guide - DESIGN CONNECTS 2021" contains an overview of all events of the MUNICH CREATIVE BUSINESS WEEK 2021. More than 100 mostly virtual conferences, workshops, lectures, exhibitions as well as actions offer design-interested people and professionals a platform for inspiration, know-how and exchange.

68 pages, 2021

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Publications

SUSTAIN BY DESIGN! Program Book

The program book "DESIGN CONNECTS" contains inspiring contributions on the main topics, an overview of all events and the detailed program of the MUNICH CREATIVE BUSINESS WEEK 2020 (March 7 - 15) with conferences, workshops, lectures, exhibitions as well as activities for design lovers and professionals at over 150 locations.

240 pages, 2020

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Publications

DESIGN CONNECTS - CREATE BUSINESS! MCBW for Professionals

The program booklet lists all events, and further articles make it easier for you to plan your visit to the Munich Creative Business Week from March 9 to 17, 2019.

143 pages, 2019

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Publications

MCBW CREATE BUSINESS! Booklet

The MCBW CREATE BUSINESS! booklet 2018 opens up all specialist events at Germany's largest design event, the Munich Creative Business Week (MCBW), which takes place from 3 to 11 March 2018 in Munich.

140 pages, 2018

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Publications

Institute of Universal Design - Yearbook 2017

The Institute`s of Universal Design yearbook 2017 shines a spotlight on the successful participants of the UNIVERSAL DESIGN competition. Further more the authors say: Universal design is a mindset and a position. They aim to work towards achieving this objective.

104 pages, 2017

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Publications

Design Connects

Design connects - knowledge, technology, and crafts made in Bavaria. This handbook provides new insight into the design resources thriving in Bavaria. Design is the hidden champion of the Bavarian business sector and is a fascinating topic that provides food for thought as well as inspiration.

38 pages, 2017

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Publications

Innovation by Experiment

The title of this publication can be understood as a question. The eponymous research project deals with the theoretical context of demographic change, regional situations, innovation and experiment – and, in the second part, with the influence of experimental phases in design processes, and associated attempts at finding answers.

217 pages, 2017

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Publications

Yearbook iF UNIVERSAL DESIGN

In the past seven years, the universal design award has firmly established as part of the debate surrounding design, architecture and services. The following documentation reflects the changes the debate is undergoing.

132 pages, 2015

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Publications

Do You Speak Design?

Study about design communication in and by companies. Prof. Anne Bergner and Ulrike Rogler University of Applied Sciences Coburg, Germany 2013

73 pages, 2013

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Publications

Trend Book 2013

The Trend Book is published as part of Dutch Design Week, the largest annual design festival in the Netherlands. Written in English, the Trend Book 2013 was designed in cooperation with bayern design. It provides insight into designers’ visions and their shared outlook for the future. The Trend Book 2013 is available for 15 euros plus postage. Please order your print copy by sending an e-mail to kontakt@bayern-design.de.

30 pages, 2013

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Publications

Optimizing Forklifts

The project titled “Designing the Workplace of a Forklift Operator based on the Principles of Universal Design” implemented by the Department of Industrial Design at Munich Technical University and universal design GmbH illustrates how the workplaces of forklift operators can be designed to accommodate diverse generations and cultures.

122 pages, 2013

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Publications

Universal Design – Care for Outpatients

This documentation created by the Department of Industrial Design at Munich Technical University deals with increasing the attraction of jobs in outpatient care. Set against the background of demographic change, home care has become a growing business.

105 pages, 2013

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Publications

Examples of eco design

Available in German and in English, this publication illustrates some of the best examples of eco design from Austria, Ireland, Germany and the UK. Companies use eco design in their long- term visions regarding products and processes. Eco design offers the opportunity to connect the issue of sustainability with products and processes.

45 pages, 2012

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Publications

Study on the Bavarian Design Sector

Published by the Bavarian State Ministry of Economic Affairs and Media, Energy and Technology in German and in English, the study discusses the strengths and weaknesses of the design sector with a focus on the roles of corporate design departments and independent designers.

74 pages, 2012

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